I ask this every time I make a purchase. I see a slick targeted ad that do little but make me discontent with what I already have. Perch started 15 years ago as my small apartment had no entryway and my shoes seemed the spread everywhere. The front door was placed on an odd angle and I couldn't fit a traditional shoe rack. Plus as a small one bedroom space I didn't want to waste the floor space on shoes. So I went up the wall! I was diverted in my attentions with another product for a while. But now here we go! This isn't meant to make you happy; but also not meant to make you discontent. It's merely a potential solution to a mess at the door, or in your closet. Oh and it makes more shoes more readily available, instead of hiding in your closet. Because at least in my home where shoes are not worn, it's annoying to carry them back and forth to the closet.